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Q1. Why should I stage a home for sale?
A1. There is only one opportunity to make a first impression. That time-tested wisdom is especially true when it comes to selling a home. In today’s slower economy and ultra-competitive real estate market, home staging has evolved from a smart strategy to a necessity. The bottom line: a home must look its best to stand out from the competition, attract qualified buyers, and sell quickly for top dollar.

Q2. Why should staging matter so much?
A2. A home that signals clutter, confusion or strangeness, disorder, disrepair or dullness in furniture or accessories will be harder to sell than one that makes the opposite impression. The same goes for an empty home, which will strike most buyers as cold and uninviting, even if it is in top condition. Homeowners have finally caught on to what builders and developers have known for years about the importance of attracting buyers with staged model homes. Developers regularly make large investments of this kind, dedicating entire homes as models. For individual home sellers and agents, staging produces positive results at a tiny fraction of the cost.

Q3. Why has the Internet made staging more important?
A3. The emergence of the Internet and online virtual tours has made staging even more important for selling a home fast and for top dollar. Most buyers today see the home for the first time in Internet photos and virtual tours. If they don’t see a beautifully furnished home that captures their imagination, chances are they won’t bother to visit the home in person. At Staging Artists, we know how to design successful staging solutions that work as well in photos as they do in person.

Q4. Why do I need a professional home stager?
A4. The right stager will help you to attract well-qualified buyers—preferably several of them making multiple offers. The stager’s experience and skill pay off in an effective solution that outshines the competition and attracts the widest range of buyers. In addition, professional stagers like Staging Artists can save you significant amounts of time and money on home assessment and preparation, furniture moving at both the start and completion of the project, and furniture rentals. With the right stager, the staging solution ends up costing significantly less than a do-it-yourself approach while producing a better outcome in the form of a successful sale.

Q5. What makes Staging Artists the best choice for Bay Area home staging?
A5. There is no substitute for experience and skill. Staging Artists brings an abundance of both these qualities to every home we stage. We are a team of proven professionals with deep experience in both the Bay Area real estate market and interior design. Because we have our own vast inventory of top-quality furniture and accessories, we are able to offer affordable prices and flexible services that our competitors can’t match. That includes instant online quotes, fast scheduling, and a minimum furniture rental of just 30 days (pro-rated afterwards on a per-day basis). By combining the most effective and elegant staging with extremely competitive pricing, Staging Artists has become the Silicon Valley staging leader serving hundreds of Bay Area homeowners and real estate professionals.

Q6. How much will I need to spend?
A6. Every home is different and requires a unique solution to accentuate its strengths and differentiate it from other homes for sale in the same price range and neighborhood. Fees will vary depending on the style and size of the home and whether the home is occupied or vacant. Staging Artists has staged homes for as little as $1,200 for charming condos and bungalows to as much as $12,000 for opulent estates. In every case, the stager’s job is to return the money you spend many times over in the form of a higher selling price and a fast, hassle-free sale.

Q7. How are your fees structured with regard to design, setup and furniture rental?
A7. There is an initial design, delivery and set up fee, which also includes the de-installation after the home is sold. There is also an initial furniture rental fee for a minimum 30-day period. Most of the homes we stage sell in the first 30 days. However, fees for any furniture rental needed after the first 30 days is pro-rated on a per-day basis.

Q8. What rooms do you typically stage?
A8. We typically stage all common rooms, including the living room, dining room, kitchen, family room, as well as the master bedroom, all bathrooms, and porch and patio areas,. Depending on the style and features of the home, we also often stage special rooms such as dens and studies, home offices, nurseries, guest and nanny quarters. We are flexible when it comes to providing a unique and ideal solution that highlights the home’s special strengths and personality.

Q9. Do you stage both occupied and unoccupied homes?
A9. Yes. In both cases we will deliver the most effective and efficient solution to sell the home fast and for top dollar. In occupied homes, we look for opportunities to work with the existing furniture. In many cases, however, we will ask the home owner in residence to move or replace some furniture and accessories with items we provide.

Q10. What if I just need staging advice or light staging?
A10. We also offer consultation services and are happy to work within your budget to find the right staging solution.

Q11. How long does it take Staging Artists to stage a home?
A11. We need 1-2 days to plan the project and another 1-3 days to complete the staging, depending on the size of the home. Our calendar fills up quickly, so we encourage clients to book our services as far in advance as possible.

Q12. What is the process for engaging Staging Artists and getting started on a staging project?
A12. The process starts when the client contacts us for an instant online quote. Once we agree to work together, one of our designers will visit the home to assess the project, meet the client and understand your expectations and needs.
 
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